Will Google eat itself?

Now that Google’s net worth has toped Time-Warner’s making it the biggest media company in the world, will it eat itself? In high hactivist style Hans Bernhard & Alessandro Ludovico have made something to help it along. They’ve created a hactivist art protest in the form of the Global Web-Marketing & E-Business Information Magazine or GWEI. (Notice how those initials are the same as Google Will Eat Itself…) Check out their live installation art that describes the project and its purpose. Here’s a bit of their own words,
“We generate money by serving Google text advertisements on our website GWEI.org. With this money we automatically buy Google shares via our swiss e-banking account. We buy Google via their own advertisement! Google eats itself – but in the end we’ll own it!”

Sounds like an interesting plan to me. Very like something the Yes Men might do. It brings awareness to Googles new mega-corp status. Will Google abuse their power? Shall we play along and believe all that we have read on the web? Or shall we act in our own lives and look for more evidence of positive change down the street? I love the grey areas that art creates. We must question everything or serve like slaves. Guess I just served these very creative artists by passing along their meme. By linking to them we raise their Google ranking. Thus their ads should be worth more. Cha Ching!

The bottom line is no corporation as powerful as Google can be completely trusted as the arbiter of so much information. Doesn’t their fiscal power finally demonstrate the power of the info economy we live in? This darling of the Internet may one day eat us all. I mean how long will they continue to link to sites that question them or work actively to destroy them? For now Google shows that the search phrase “Google will eat itself” is linking 828 pages.

We need a open source community search engine!