Notes from the Media Literacy for Healthy and Just Communities session here at the CTCnet Con. The presentation was given by Andrea I. Quijada who is the Director of Educational Programs at the New Mexico Media Literacy Project in Albuquerque, NM. It was wonderful introduction to the concepts and methods they use to teach media literacy. This is one of the most IMPORTANT educational programs I’ve ever seen. PLUS be sure to listen to the podcast interview with Andrea! ctcnet2005
MP3 10m 41s 4.9MB 64kbps
1:30 â€“ 3:30
Media Literacy for Healthy and Just Communities
Who paid for the ad?
Who are they trying to reach with the ad?
What cultural references are being made?
Advertisers are only telling us one side of the story.
What arenâ€™t they telling us?
TV commercials designed to get kids to nag Mom and Dad to buy stuff.
Targeting young children early (0-5 years) can form very strong brand loyalty.
The Warm and Fuzzy Technique â€“ ex. Polar Bear Coke Ad
One of the techniques in Media Literacy education is “Donâ€™t dictate behaviorâ€ (donâ€™t tell what people to do)