Recently David Sifry, Technorati’s Founder & CEO, announced that 50 bloggers will be given backstage passes to the Live 8 concerts organized by Bob Geldof. To get a chance to go you have some interesting requirements. This promotional campaign is really novel. It could demonstrate the swarm power of bloggers and podcasters. The power of individuals to organize around a common cause and create lasting positive change.
As the One campaign video says, “We’re not asking you for your money, we’re asking for your voice.” Is this a real example of network centric advocacy on a massive scale or a sophisticated marketing campaign hustle? Or both? Either way it boils down to trust. I suspend my skepticism and give this action my trust.
All I really want for participating is to learn how the money and political capital raised from this event saved real lives in Africa. Live 8