Ring Tones for Revolution

A cell phone ring tone is being used as a tool of protest by the opposition to Philippines President Gloria Macapagal Arroyo. The protesters are calling for her resignation because the recording used in the ring tone sounds like President Arroyo discussing the fixing of the presidential election. The example I heard on BBC radio had a hip hop beat with a woman’s voice saying, “Hello Garci”. As if talking with senior Philippines election official Virgilio Garcillano.

“In the full conversation, which the government says was illegally wiretapped and then doctored, a woman who sounds like Arroyo asks senior election official Virgilio Garcillano whether she would win by more than 1 million votes in a southern area.” From: Khaleej Times

Imagine a world where we make our own media by recording what ever we hear with our cellphones and play the audio recordings back like voice mail or convert them into ring tones to “broadcast” to your immediate vicinity. We might huddle around our friends cell phones to get the latest news. Or maybe we’d hear it from a distance in the next cubicle over. After hearing about this story on BBC radio I kept imagining what it would be like if a large crowd played the same protest ring tone all at once. I’m not sure if that would be musical or unbearable noise. Whichever I say, Bring on the noise!

Whether or not the source audio is real, this is an amazing example of a swarm advocacy. This is media broadcast by the people!

Via: BBC radio, Boing Boing, Smart Mobs